Thursday, May 3, 2012

Phil Harris and Alice Faye
Episode: Frankie Borrows Phil's New Chartreuse Car (10/12/1949)

Proudly brought to you by Rexall Drugs

Legendary character actor Gale Gordon appeared frequently as Mr. Scott, the slightly pompous and withering fictitious representative of actual sponsor Rexall. Each show was bookended by a serious Rexall commercial, narrated by a sonorous, sober-sounding "Rexall Family Druggist," played by veteran film supporting actor Griff Barnett. One running gag involved Scott's affected disdain for Harris, wondering just how he and Rexall had consented to sponsor this philistine who should have been paying Rexall to appear on the show and not the other way around. Another involved Harris's continuous misidentifications of the Rexall brand (naming the company's trademark colors as pink and purple, rather than their familiar blue and orange, for example)---when he remembered them at all.
Rexall didn't mind the jokes that referred to the company or brought the company briefly into a full scene. It didn't even mind that the Scott character himself could be seen as satirizing the company more than promoting it. This was rare in an era where sponsors didn't always enjoy being zapped on the programs they were paying to produce and sometimes were accused of influencing the content of the shows they sponsored heavy-handedly.
Rexall sponsored The Phil Harris-Alice Faye Show through 1950 (then moving to rival CBSThe Amos 'n' Andy Show that fall). After a self-sustaining period, RCA Victor picked up the show through the end of 1954. That didn't stop Gordon (who was also a regular as the vain, blowhard high school principal who bedeviled Our Miss Brooks) from continuing his recurring role as Mr. Scott---this time representing RCA Victor and with the same satirical edge.
The sponsorship switch to RCA also brought the Harrises a family pet, a dog---named, naturally, Nipper, a la the familiar terrier (with an ear cocked to a Victrola horn, in the famous painting "His Master's Voice") that served as RCA's logo for many years. Sometimes, Harris would address the dog with a backhanded allusion to the famous painting: "Sit, boy. Listen to your master's voice."
source: wikipedia.org



1 comment:

  1. Julius: I know where ya got this....Jack Benny's Maxwell had pups! Another fun show, thanks for posting it.

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